Bpm'online Releases Version 7.5

Bpm'online, a vendor of process-driven cloud based software for marketing, sales, and service automation, has released version 7.5 of its platform.

Bpm'online 7.5 delivers even more customization capabilities, allowing users to modify everything in the system. Furthermore, the extended functionality of CRM capabilities offers greater personalization of interactions with customers.

Bpm'online 7.5 is enriched by a great number of new platform-level features. A unified System Designer combines all customization and administrative tools and provides extended capabilities for system customization, including a mobile app wizard and tuning for all communication channels. System administrators can even manage access rights in version 7.5.

Bpm'online marketing provides all of the necessary tools for gathering information about customers' needs and preferences to analyze specific behavior patterns and adjust communication strategies. Furthermore, the system provides a visual campaign designer for marketing campaign automation. With the help of the campaign designer, marketing specialists plan the sequence of steps in a campaign and define the rules for transition between the steps. The system then guides users through the most effective actions, helping to build personalized communications with customers.

Bpm'online sales provides added functionality for forecasting sales volumes and managing the complete customer journey, from lead to order and repeat sales. With the 7.5 release, users can analyze sales (plan versus actual) under different variables: by customers, channels, managers, etc. Moreover, now users can take advantage of the new features for contract management, approval management, and analytics.

Bpm'online service is a comprehensive cloud solution that allows the management of customer requests and automates service operations by following predefined processes for full-cycle service management. Service agents can work in a unified environment to handle a constantly growing number of cases and service requests, managing case queues and delivering mass personalized communications.

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