Boomtrain Partners with SparkPost

SparkPost and Boomtrain have teamed up to offer publishers and retailers one-on-one personalized email using Boomtrain's machine intelligence.

SparkPost's email platform automates the assembly and delivery of individually tailored messages designed to arrive in the recipients' inboxes at optimal engagement periods.

This integration also provides users a seamless experience to surface scalable recommendations and insights on an individual level. By coupling SparkPost with Boomtrain, users can reach customers across channels, such as email, on-site, in-app, SMS, and push .

SparkPost users can harness the following capabilities through the integration:

• Auto-event generation based on visitors viewing specific URLs;
• Dynamic one-to-one personalized messaging using smart tags;
• Robust drag-and-drop editor for fully responsive email templates with native support for dynamic content tags; and
• Dynamic content for on-site engagement.

"SparkPost's leading infrastructure, combined with Boomtrain's AI-powered marketing automation, delivers the new standard for marketers. Inevitably, consumers benefit through more timely conversations tailored to their individual preferences," said Neej Gore, senior vice president of business operations at Boomtrain, in a statement.

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