Boomtrain Launches Application on Oracle Marketing AppCloud

Boomtrain, providers of a machine learning-enabled marketing platform, has launched a predictive personalization platform on the Oracle Marketing AppCloud.

Boomtrain's predictive personalization platform enables Oracle Marketing Cloud customers to develop deep understandings of individual consumers based on how they interact with Web sites and email campaigns. By applying this first-party data to Boomtrain's predictive algorithms, customers can recommend the content or product that each individual user is most likely to engage with.

"Forward-looking companies are moving away from mass marketing to develop stronger, more meaningful relationships with individual consumers," said Nick Edwards, co-founder and CEO of Boomtrain, in a statement. "Boomtrain provides a strong complement to Oracle Marketing Cloud and will help mutual customers automatically predict the optimal content or product recommendation across any marketing channel."

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