Bombora Partners wit Sales Inside

Bombora, a provider of B2B demographic and intent-based data, and Sales Inside, a B2B lead generation services company specializing in install-based technologies data, are partnering up to help companies generate higher quality leads.

The partnership will allow Bombora to use Sales Inside's proprietary data of install-based technologies to track more than 500 technology categories from 10 million global domains. Sales Inside will be able to generate higher quality leads using Bombora's demand and purchase intent analytics.

"Incorporating Sales Inside's technology intelligence data with our platform enables unprecedented engagement at scale and allows marketers to focus their efforts on the audience segment most likely to be in market for their product solutions," said Rob Armstrong, co-founder and senior vice president pf product and technology at Bombora, in a statement.

"Many marketers and sales leaders we talk to want to reach decision makers with real purchase intent. They also want to know the technology infrastructure that their prospects are using so they can showcase the right products and services," said Sales Inside CEO Arvind Sehtia in a statement. "Bombora's intent data helps segment the right accounts that are surging on over 2,500 B2B topics, shifting the focus of B2B sales from quantity to quality, coupled with relevance."

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