Bloomfire Launches Sales Enablement Software

Bloomfire, developers a knowledge sharing platform, today released Bloomfire SE to empower sales teams to send content to prospects and gain insights on how that content affects the sales process.

Bloomfire SE includes a number of features designed to align sales and marketing teams. Marketing and sales operations teams can use the software to upload the best prospect-facing content. Sales reps can use the software to send content to prospects. And managers and others can use Bloomfire SE's analytics to determine the optimal point in the sales cycle to send the optimal content.

According to Mark Hammer, Bloomfire's chief operating officer, extending Bloomfire's functionality to sales and marketing is a natural extension of the company's mission. "Our mission is to connect people with the information they need to do their jobs," he said in a statement. "Bloomfire SE is a powerful platform for connecting sales reps with their prospects through content. But the real power is in the insights sales and marketing teams will gain from this—insights that have the potential for completely changing how sales teams engage their customers."

Bloomfire SE is available as a stand-alone platform or as an integration with Salesforce.com.

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