Birst Releases Marketing Analytics Accelerator

Birst, a provider of cloud-based business intelligence and analytics solutions, today announced a new Marketing Analytics Accelerator that integrates online and offline sources of marketing data to provide a complete picture of the customer journey, from audiences to prospects to profitable customers.

Birst unifies, refines and embeds an integrated view of marketing data into every decision so marketers can create greater awareness, acquire new customers, and nurture existing relationships.

The Birst Marketing Analytics Accelerator brings in data from multiple data sources and embeds the insights into a single platform.

Birst provides a user-ready data tier that unifies all marketing data, allows marketers to define how they want to measure business results, while keeping everyone aligned on common metrics and business rules. Birst Marketing Analytics Accelerator also features a pre-built data model that integrates Marketo, Salesforce.com, Google Analytics applications, and a library of out-of-the-box key performance indicators, reports, and dashboards. Birst then provides front-end tools for marketers to explore their data using interactive dashboards and visual data discovery.

"Marketing is the lynchpin of any company. Marketers not only focus on nurturing new prospects, but also building loyalty and retention strategies. However, leveraging data has become increasingly complex with marketers drowning in a sea of technology solutions," said Brad Peters, chairman and chief product officer at Birst, in a statement. "With Birst's Marketing Analytics Accelerator, marketers can link the various contact points along the market journey of their prospects and customers, which often spans multiple applications, to create a complete picture of how customers are found, sold, and on-boarded. We are making it easier than ever to put valuable insights into the hands of marketers to not only improve effectiveness, but to quantify value."

Earlier this month, Birst announced a landmark partnership with SAP to deliver its cloud BI platform on SAP's HANA database.

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