Birst Enhances Embedded Analytics

Birst, a provider of cloud-based business intelligence and analytics, has expanded and enhanced its embedded analytics capabilities. With these new enhancements, companies can leverage Birst's Networked BI architecture to build and deploy customer-facing analytics and data products.

"Both software and non-software enterprises are increasingly recognizing the benefits of building and deploying data products with an embedded solution," said Brad Peters, chief product officer at Birst, in a statement. "Used effectively, embedded analytics turn an operational application into a market leading product. With Birst, companies are maximizing their user adoption and achieving competitive advantage."

These new capabilities include the following:

• Dynamic, bi-directional events: New JavaScript APIs enable third-party applications to interact with Birst using bi-directional data filters. With this capability, applications can dynamically update based on events and data signals that happen in Birst. Conversely, Birst can recognize filters from external applications and modify its visualizations accordingly.
• Open visualization framework: Customers can embed custom visualizations, such as D3.js and Google Visualization APIs, in Birst dashboards. Using Birst's User Data Tier to source these visualizations, customers can access governed data that is optimized for analytics.
• User-level white labeling: In addition to white labeling and defining color themes at the tenant level, Birst's multitenancy option offers user-level white labeling. Customers can define user profiles to offer dynamic and personalized experiences.
• End user data mash-ups: Customers can deploy self-service data preparation and enrichment capabilities to their end users. With this feature, users of Birst-embedded analytic applications can upload and blend their own data with the application data or data from other users.
• User provisioning with SAML: During the user authentication process, Birst uses the SAML identity attributes to create new users or modify existing ones on-the-fly. For example, the provisioning assigns a given user to a given BI tenant, profile, or user group.

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