BigCommerce Releases Multi-Storefront

BigCommerce, an e-commerce platform provider, has launched Multi-Storefront to help merchants create and manage multiple storefronts within a single BigCommerce store.

Whether growing sales in new regions with localized storefronts, managing multiple brands, or customizing for different customer segments , merchants can now manage every aspect of their business from one dashboard.

"Multi-Storefront marks a significant milestone in our platform's ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements," said Brent Bellm, CEO of BigCommerce, in a statement. "This powerful new capability gives merchants the flexibility to grow their brand, segment, and geographic scope within the scalable context of a single account."

All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front end such as Next.js, Bloomreach, and WordPress. Companies can even mix and match headless and native stencil storefronts in a single account.

Accessible from the BigCommerce control panel, Multi-Storefront enables merchants to deliver tailored shopping experiences to their different buyers by setting up unique storefronts with separate domains, customized design, transactional and promotional emails, and custom pricing with preferred payment methods. Merchants can also simplify management through holistic views to manage customers, products, order fulfillment, and storefront analytics and data insights.

U.K. manufacturer Bullitt Group turned to Multi-Storefront to connect multiple storefronts to a single store to power localized experiences for its shoppers. "We needed a system where we didn't have to flip back and forth between multiple different instances to change things. BigCommerce was that system," said Ryan Stapleton, Bullitt Group ecommerce director, in a statement.