Bazaarvoice Announces New Integrations, Product Capabilities

Social commerce platform provider Bazaarvoice unveiled several new product capabilities and partner integrations today at the Social Summit 2012 in Austin, Tex.

Bazaarvoice announced it is now working with SAP to integrate social and customer data into existing business processes and create a "complete view" of the customer. This integration allows companies to respond to questions and issues derived from consumer conversations using their SAP CRM systems, combined with social data provided by Bazaarvoice for greater marketing and customer support.

Announced earlier this week, Bazaarvoice has also teamed up with Responsys, an email and cross-channel marketing solutions provider, by integrating its Social Commerce Platform with the Responsys Interact Suite. The integrated solution is intended to help marketers deliver more personalized and relevant messages across email, mobile, social, the Web and display them through one solution.

"Marketers want tools that will help them personalize their engagement with their customers. We understand that and [by teaming up] we can offer our clients more ways to deliver more relevant messages across all channels," said Shawn Myers, director of product marketing at Responsys.

In terms of new capabilities and products, Bazaarvoice Intelligence now lets users track what customers are saying about their products on Facebook and Twitter, in addition to other social data. Bazaarvoice Conversations (the tool that lets brands and retailers create social communities on their Web site and Facebook) now offers Pinterest content and Facebook Timeline integrations.

And finally, Bazaarvoice Media, which was launched today, combines word-of-mouth content with predictive social data about specific products, services, and the people who use them. This tool enables brands and media buyers to match consumers with more relevant word-of-mouth conversations about products and brands from people who share similar interests.

"Our clients look to us to bring digital word of mouth and consumer conversations, along with the rich data that surrounds them, to the center of their businesses," noted Bazaarvoice CEO Brett Hurt in a statement. "Our newest innovations extend this social data to ensure that every aspect of the organization is aligned around one thing: the consumer."

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