Avention Launches Oracle Eloqua Connector

Avention, maker of OneSource Solutions and Gold level member of Oracle PartnerNetwork (OPN), has launched a OneSource connector on the Oracle Cloud Marketplace.

The OneSource connector for Oracle Eloqua fuels Oracle Marketing Cloud applications with deep business-to-business (B2B) account insights and predictive indicators from Avention's OneSource platform. The connector supports marketing and sales alignment.

The connector supports list imports from the OneSource platform into Oracle Eloqua and supports account-based marketing programs by aligning sales and marketing around the same current and actionable account and contact data.

In addition, the OneSource connector for Oracle Eloqua optionally provides web form enrichment to speed web form submissions with current data from Avention's Global Content Live Database. This can improve the end-user experience and provide marketers greater lead insight for richer scoring.

"Our customers are finding that marketing and sales teams need to align their data more than ever to achieve account-based marketing success," said Steve Pogorzelski, CEO of Avention, in a statement. "The Oracle Marketing Cloud connector will offer our mutual customers the strength of the combined applications to help grow their businesses and achieve ROI from their ABM campaigns."

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