Aniview Adds CTV, OTT to Its Advertising Platform

Aniview, a provider of ad-serving solutions for publishers, has added connected TV (CTV) and over-the-top (OTT) capabilities to its video-content-management and monetization platform.

Aniview's CTV and OTT technology enables the ad-server content player and advertisement player to ingest ads while video content is streaming. The platform includes a video ad-player, mobile apps development kit, seamless header bidding integration, high-performance ad server, marketplace, and server-side ad insertion, all in addition to the CTV/OTT dynamic auction.

"We are excited to share this new complex and robust technology at Aniview," said Alon Carmel, CEO of Aniview, in a statement. "We had been pushing forward CTV/OTT monetization for the last three years, and the timing couldn't be more perfect to deploy it. The demand for video content and monetization has grown exponentially during the COVID-19 pandemic, and we're thrilled to address it head on with our platform."

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