Alida Introduces Total Experience Management (TXM)

Alida, a provider of customer experience management solutions, today unveiled Alida Total Experience Management (TXM), which allows organizations to fuse the voice of their customers and employees.

Alida TXM enables companies to go beyond traditional voice of the customer (VoC) by augmenting their insights to support all of the voices and experiences that matter most. TXM is a continuous process that allows companies to uncover pain points and opportunities to understand their customers and reveals the best avenue for building more innovative and optimized experiences.

"We're thrilled to give our clients a way to integrate and optimize experiences across their entire businesses, including product innovation, branding and advertising, employee experience, and omnichannel customer experience (CX)," said Ross Wainwright, CEO of Alida, in a statement. "Alida TXM will allow organizations to build stronger brands, develop state-of-the-art products, and create meaningful and long-lasting relationships with their customers."