Alida Adds Video Capabilities to TXM Platform

Alida today delivered the spring 2022 release of its Total Experience Management (TXM) platform with Video Discussions (a new integrated synchronous video capability) and 12 other features.

"Today's release continues to propel Alida's aggressive growth and further solidifies our place as a visionary leader in the customer experience (CX) space," said Riaz Raihan, Alida's president of products and engineering, in a statement. "In today's global climate, it is imperative that organizations use video to deeply understand their customers. With Video Discussions, our clients can gauge customers' sentiment by connecting with them via online interviews and digital focus groups."

The Spring 2022 product release enhancements enable users to do the following:

• Segment, schedule, and track Video Discussion participants, prepare for, and conduct live video in-depth-interviews and virtual focus groups;
• Leverage auto transcription and save key moments to uncover themes and sentiments to associate positive, negative, and neutral feelings with specific statements and video moments;
• Use the highlight reel generator to stitch together video summaries;
• Unlock deeper and richer insights into customer perceptions, opinions, beliefs, and attitudes;
• Iterate on deployed Touchpoint activities in real time without disruption to the respondent experience and data collection;
• Use Touchpoint's API to integrate with existing technology, augment workflows, and minimize the time-to-insight;
• Create charts in seconds with Analytics' One-Click Dashboards, which are refreshed every five minutes with new data;
• Use Analytics to export crosstabs to Microsoft Excel files and include significance testing and weighting results in the reports;
• Better understand data with new Dashboard charts in Alida's Mobile App;
• Bookmark activities and dashboards in the Mobile App to directly access them in the navigation page;
• Allow Survey and Insight Community (formerly known as Sparq) respondents to rate preferences with star, heart, and thumbs-up emojis;
• Use enhanced question types, including single-choice sliders and dropdowns, numeric sliders, allocation, highlighter, and embedded content in video feedback and appointment booking;
• Display a progress bar for Touchpoint activities and allow participants to skip questions;
• Customize Touchpoint activities to visual requirements using Touchpoint's activity builder;
• Use Insight Community to share Hub and newsletter content in Arabic and Hebrew; and
• Analyze text in 11 languages, including Arabic, with the Text Analytics solution.