AdRoll Integrates with Shopify

AdRoll, a provider of retargeting, has integrated its solution with Shopify, a cloud-based, multichannel commerce platform, to allow e-commerce merchants to retarget customers across devices, all within the Shopify platform.

By building a deep integration with Shopify, e-commerce businesses can now implement advanced retargeting strategies with just a few clicks. AdRoll will empower thousands of small businesses to address the issue of shopping cart abandonment.

On average, around 70 percent of all e-commerce shopping carts are abandoned, leaving $4 trillion worth of product behind, according to BI Intelligence. The abandonment rate increased five points from 2011 to 2013, as more customers became comfortable with mobile commerce.

"We know that merchants are leaving money on the table by not retargeting their customers. The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchases at a later date," said Adam Berke, AdRoll's president and chief marketing officer, in a statement. "Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem."

Once integrated, Shopify merchants can do the following:

• Leverage their own customer data to run retargeting campaigns across the Web, mobile, and social media;
• Upload and test ad creative without ever leaving the Shopify platform;
• Retarget customers from their email databases;
• Manage campaigns using auto-generated target segments; and
• Use AdRoll's cross-device attribution services.

"Shopping cart abandonment is still a huge challenge for online retailers, and we're committed to building out our network of partners to address it," said Atlee Clark, head of App Store and the third-party developer ecosystem at Shopify, in a statement. "By working with AdRoll, we're giving our merchants the tools and support they need in order to reclaim lost sales."

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