Adaptiv.io to Release Beta Version of Its Marketing Analytics Platform

Marketing and data automation provider adaptiv.io is set to launch the beta version of its software. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing.

Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel integrations as add-on options to its system. These integrations will allow marketers to seamlessly normalize and push data into other systems to identify and retarget their best customers.

"We believe that seamless access to real-time data should be part and parcel of any marketing automation program. Our integrations with additional core marketing tools...provide key data easily to marketers, which would ordinarily have to be integrated through many different SDKs and continuously managed for updates by an engineering team," Sebastian Bayer, director of product management at adaptiv.io, said in a statement. "We take care of the heavy lifting when it comes to third-party data aggregating and automating user engagement so that marketers can focus efforts on their best customers."

---