adaptiv.io and Apsalar Partner on Omnichannel Mobile Data Intelligence

adaptiv.io and Apsalar today announced a partnership that will offer adaptiv.io's cross-channel and cross-platform data automation system for online and mobile marketing within Apsalar's enterprise-grade mobile measurement and intelligence platform.

This addition to Apsalar's current offering allows marketers to send their user data to widely used marketing systems, such as Google Analytics, Adobe Analytics, and Marketo, and create real-time automation actions and measure user behavior.

Apsalar's customers will be able to leverage adaptiv.io's proprietary rules engine to automate engagement of key customer audiences.

"With this strategic partnership, customers can access our data automation system which, when combined with advanced analytics and segmentation tools from Apsalar, will deliver highly valuable insights into best users resulting in better targeting and engagement," said David Lee, CEO and co-founder of adaptiv.io, in a statement. "We're excited to work with Apsalar, a partner that shares our focus on app optimization and user engagement."

"User data management coupled with audience analysis and real-time targeting is critical to increase efficacy and maximize return on any marketing campaign. We're proud to partner with adaptiv.io," Michael Oiknine, CEO of Apsalar, said in a statement.

adaptiv.io provides integrations with multiple data sources from a growing library of third-party messaging and analytics providers, such as Apsalar, through its proprietary complex event processing engine. App publishers and marketers receive real-time analysis of users and can then create segments and access a standard set of rules or build unique events.

Apsalar offers a mobile analytics and audience platform that combines a marketing attribution suite, audience analysis, and user management capabilities to power a data-driven mobile marketing channel. Apsalar's platform is embedded on 2.1 billion mobile devices and tracks more than 20 billion user actions per month. Apsalar's mobile marketers can measure the efficacy of their marketing spend on more than 400 mobile ad networks, including Facebook, Twitter, iAd, and Google. Leading brands, including Target. NaturalMotion, 7-Eleven, LivingSocial, and 1-800-Flowers.com, leverage Apsalar's technology for their mobile measurement and audience management.

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