Acxiom Integrates Real Identity with Sitecore CDP

Acxiom, a customer intelligence company, has integrated Acxiom Real Identity with Sitecore's customer data platform.

With Acxiom Real Identity alongside Sitecore CDP, companies can extend the view of customer and prospect journeys by observing behaviors across all owned and paid media digital interactions. Sitecore CDP's decisioning informs next-best action recommendations and can personalize web customer experience in real time.

Acxiom's Real Identity combined with the Sitecore CDP empowers a first-party identity graph with first-party tagging and persona enrichment capability.

"Every brand needs to accept the reality of a cookieless world and start treating their first-party data as a strategic asset," said David Skinner, global chief strategy officer at Acxiom, in a statement. "This partnership with Sitecore will be crucial in helping our customers operate in this new environment, where leading brands will compete based on the quality of the insights from their first-party data."

"Sitecore brings powerful decisioning and orchestration capabilities with its CDP that make unique and personalized customer experiences possible," said Owen Taraniuk, senior vice president of global alliances and partnerships at Sitecore, in a statement. "We're excited to be working with Acxiom to give brands a single point of access and improve their agility when it comes to both acquiring and retaining customers."

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