Act-On Software Launches SMS Channel

Act-On Software, providers of a marketing automation platform, today launched SMS automated marketing to allow marketers to manage automated SMS campaigns.

Marketers can build SMS automated campaigns ahead of time or send direct SMS messaging on the fly.

Features of Act-On's SMS solution include the following:

• Behavioral data collection, segmentation, and reporting: Users can capture recipient behavioral data on delivered messages, responses, actions, and other details;
• Quick sending: Whether SMS messaging is scheduled or real time, marketers can pre-build automated programs or send more immediate direct messages in a short period of time;
• Simplified content creation with an integrated opt-in list curator, a link shortener, and message composer with preview; and
• Opt-in list management.

"Our focus has always been making our customers successful, and our SMS automated marketing solution gives them the means to reach their audiences when and where it makes most sense," said David Greenberg, chief marketing officer of Act-On, in a statement. "With this new solution, we aren't simply checking a box and allowing our customers to send mobile alerts. We are providing growth-minded marketers the keys to an entirely new automation strategy to reach their audiences."