Accenture Partners with Adobe on Customer Engagement Solutions for Financial Services

Accenture Interactive has teamed with Adobe to launch digital marketing solutions for financial services organizations in North America and Europe. The solutions will help financial services firms attract, engage, and retain high-value customers.

"Our clients are constantly looking for vertical-specific solutions that will be meaningful and useful for their customers," said Glen Hartman, senior managing director for Accenture Interactive North America, in a statement. "Many financial services organizations are vying to drive greater innovation and transformation in their digital marketing initiatives. These solutions have the ability to be rolled out quickly and drive desired business and customer outcomes."

The solutions built on Adobe's Marketing Cloud include the following:

• Customer Acquisition Solution for Retail Banking, Property and Casualty Insurance, and Life Insurance: The acquisition solution leverages consumer behavior and preference profiles to create cross-channel experiences with real-time messages and offers to transform high-quality prospects into profitable customers.
• Customer Activation Solution for Retail Banking, Property and Casualty Insurance, and Life Insurance: This solution includes personalized web and mobile onboarding methodology and technology enablers to maximize account opening success. It also includes personalized customer engagement for newly activated clients and tailored offers that boost customer satisfaction and loyalty while differentiating the brand.

Last year, Accenture Interactive and Adobe expanded their global alliance to create and deliver digital marketing solutions for life sciences, healthcare, and financial services organizations. Under this three-year agreement, Accenture Interactive and Adobe committed to develop joint solutions for these industries to drive greater marketing performance and efficiencies. The solutions for financial services are the first of the identified verticals to launch.

"Through Adobe's alliance relationship with Accenture Interactive, we now have the ability to better create and deliver tailored digital marketing solutions for financial services organizations," said Garrett Ilg, Adobe's senior vice president of global enterprise operations and president of EMEA, in a statement "By combining Accenture Interactive's strong marketing and industry expertise with the deep technology capabilities of Adobe Marketing Cloud, these digital solutions will provide the personalized customer experiences clients require, to better compete in today/s digital economy."

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