Accenture and Adobe Expand Their Partnership

Accenture and Adobe are expanding their global alliance to create and deliver digital marketing solutions for life science, healthcare, and financial services organizations in North America and Europe. Under a new three-year agreement, the two firms will develop technology services and solutions designed to help customers in these particular industries drive greater marketing performance and efficiency.

Accenture and Adobe will create a dedicated team with industry and digital marketing experience, sales personnel, and developers to integrate Adobe Marketing Cloud solutions with digital marketing services from Accenture Interactive and apply Accenture's knowledge of the life science, healthcare, and financial services industries. Accenture will also invest in growing its Adobe practice to deliver digital marketing solutions to clients at scale.

The joint effort will seek to develop, sell, and deliver solutions that are focused on large-scale content and campaign management, with industry-specific digital marketing performance metrics. Solutions will initially be available in the United States, Canada, the United Kingdom, Germany, and France

"Accenture and Adobe are building on our already strong alliance to establish a landmark in the digital marketing industry. Organizations demand digital marketing solutions that support their markets, can be rolled out quickly, and help drive specific business outcomes. This requires true collaboration and innovation between services and technology providers, the kind which Accenture and Adobe can provide," said Glen Hartman, senior managing director of Accenture Interactive North America, in a statement.

"Working with Accenture at this level is a significant step toward providing tailored versions of Adobe Marketing Cloud solutions that address the unique requirements of specific vertical industries. This is a logical next step in the evolution of Adobe Marketing Cloud as an enterprise software platform to help industries successfully transition to digital," Matt Thompson, executive vice president of worldwide field operations at Adobe, said in a statement.

Earlier this year, the two companies introduced Accenture Customer Engagement (ACE), a pay-per-use, cloud-based managed digital marketing service. The digital marketing services and underlying Adobe Marketing Cloud solutions are managed by Accenture Interactive.

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