Absolutdata Launches Navik SalesAI

Absolutdata, a data analytics firm, has released its NAVIK SalesAI solution, an add-on for most CRM platforms, to help increase sales by providing predictive data on buyers, identifying the most promising prospects, and aligning purchaser needs with products and communication channels. Data driven recommendations provide a customized weekly game plan of prioritized leads and actions.

"We tested NAVIK SalesAI in a pilot program with a Fortune 500 industrial products company, and the results were incredible," said Anil Kaul, CEO of Absolutdata, in a statement. "Using an A/B approach, we found that a group comprising 50 salespeople in six territories that used NAVIK SalesAI experienced a 4 percent sales uptick within just seven weeks. NAVIK SalesAI identifies more intelligent pathways to the sale, adding science to the art of selling."

NAVIK SalesAI makes the buyer central to the process and applies artificial intelligence to the data. It provides weekly guidance identifying the most promising contacts, specifying which products or services each contact is likely to purchase, and suggesting the most effective communication channel to use. Product recommendations outline the likely reasons motivating a purchase, giving the sales person talking points that resonate with their prospects.

Weekly guidance is delivered in a dashboard that displays sales data, lead scores, and next-best actions for each prioritized contact. The dashboard view also includes critical account information that salespeople can use during calls, and it displays the rationale behind the recommendations to build sales professional confidence in the suggestions. The dynamic dashboard enables users to track sales progress against targets, including metrics on leads, opportunities, and win rates and losses.

"Sales effectiveness is a genuine and persistent pain point for sales leaders across industry types," Kaul added. "Almost all organizations experience some version of the 80/20 rule, where a majority of sales are generated by a small subset of the salesforce. NAVIK SalesAI changes this balance to elevate the whole playing field, making every sales person a high performer."

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