November 2018

Magazine Features

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Cloud Contact Centers Are More Than Hype

Experts agree that cloud-based contact centers are now for real, but so are the deployment challenges

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Front Office

Let’s End the Partisanship

Companies have been bogged down by party loyalties to a specific department (marketing, sales, or customer service) for a long time

Reality Check

With B2B Marketing, It’s Back to the Basics

Time to kill your martech stack—or at least simplify your approach

Connect

To Engage Customers, Your UI Design Needs These 6 Qualities

It's about giving customers what they want in the most frictionless way possible without breaking the bank

The Last Line

Virtual Agents Hear What You Say. Do They Know What You Mean?

Deciphering intent is best left to humans, who have a hard enough time with it

Voice of the Customer

How Do You Listen to Your Customers?

You need a listening architecture to get the most from customer insights

Insight

Don’t Expect Immediate Results with AI

A recent report from Forrester asserts that the benefits of AI in marketing will take time

Marketing’s Role Changes to Growth Creator

The CMO Council has set out five plays marketers need to adopt to grow revenue

Personal Digital Twins Look Like the Answer for Marketers

New technology holds the key for increasing personalization and reducing data risks

Required Reading: Your Guide Along The Journey to Wow

Steps companies can take to achieve a customer experience culture

Sales Hiring Hits a Snag

Ensuring sales force success requires changes in hiring and post-hiring processes

REAL ROI

Calabrio’s Suite Is the One for Radial

The e-commerce service provider improves its call center with Calabrio ONE

With CallRail, Digible Builds Results for Property Managers

Thanks to the call tracking solution, the digital marketing agency has helped its apartment industry clients cut costs and increase efficiency