July 2007

Magazine Features

Screen Testing

Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?

Endless Possibilities

Web designers now enjoy unlimited site enrichment tools, which will help companies take e-commerce sites to new levels as broadband adoption rates soar.

The Alignment

CRM capabilities and business processes enable technology to shine.

Front Office

Eat Your Vegetables

Focus on providing value to salespeople and to the company.

Reality Check

Money Matters

New incentive management solutions deliver top-flight tracking and compensation information to companies and reps alike.

Customer Centricity

Ain't It Rich?

The new competitive differentiation for luxe retailers will be about behaviors and solutions that are customer--not product--centric.

The Tipping Point

Owning E-commerce Technology

Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.

Pint of View

What Have You Done for Me Lately?

Journalistic temptation runs deep.

Insight

Corralling Clutter

Confirmed: High clutter leads to TV viewers to change channel.

Know, Know, Know?

NCSU and SAS agree to deliver the first master's degree in advanced analytics--the program may help to usher in an era for knowledge workers or may be, simply, viral marketing

On the Scene: SAP Talks Enterprise SOA and Collaboration

The business apps juggernaut emphasizes its enterprise services strategy and the significance of coinnovation.

Market Focus: Healthcare: The Great Divide

The business of medicine and the care of patients are not the same thing; for both segments, customers is difficult to define.

Required Reading: The Complete Marketer

REAL ROI

Test-Tube Implementation

A biomed supplier turns its CRM system around over the years as its client list grows.

EMC Improves Its Marketing ABCs

Unica teaches the info management company how to work smart.

On-the-Go WFM Efficiency: A New Blueprint

A turnkey framing company looks to mobile workforce management technology to automate its method for capturing timesheet and job status data.

Secret of My Success

dbaDIRECT's Outsourcing Hit

Medical Data Systems moves its data management operations to realize midmarket growth.

Re:Tooling

Tech Solution: Search-Engine Marketing Tools

Business Problem: A company's marketing department cannot effectively track and manage campaigns across multiple search engines.