April 2002

Magazine Features

Targeting Terrorism

The U.S. Government turns to data management firms to keep tabs on terrorists.

There are No Shortcuts

Despite some headway, implementing CRM is still a daunting task.

Time to Cut the Cord?

Common sense says so, but finding a successful wireless CRM implementation is anything but common.

Front Office

A Big Splash with One Toe

Reality Check

Getting More Than You Bargained For

When companies purchase an application, they're buying the vendor.

REAL ROI

Customer Service Gets a Tune Up

Joe Auto uses CRM to polish the image of the automotive repair business.