March 2001
Magazine Features
Where does CRM fall on the org chart in most organizations? At my company it is part of the IT department. Is this the norm or is CRM more prevalent as a re-engineered sales group or even part of operations? Where does CRM fit in for the long term?
Jason Compton //
10 Feb 2001
Complex business-to-business relationships put a whole new level of demands on your customer service organization.
Clients, Customers and Buyers
Dennis J. Chapman //
10 Feb 2001
Telling them apart can mean the difference between profit and loss.
Show and Tell
Michelle Delio //
10 Feb 2001
Collaborative Web browsing gives customers much-needed human interaction in a point-and-click world.
Survey Says
Daniel Costello //
10 Feb 2001
New web-based technologies give companies speedy ways of understanding their customers' buying habits.
Tax Relief
Kristi Nelson //
10 Feb 2001
H&R Block uses CRM to overhaul its business processes.
Reality Check
History Repeats Itself
Dick Lee //
26 Feb 2001
To move forward, often we must look back. Here's a look back, CRM-style.
REAL ROI
Add Campaign
Michelle Maitre //
10 Feb 2001
Marketswitch uses the power of mathematical analytics to determine the most profitable marketing campaign strategies.
RFP RN
Michelle Maitre //
11 Feb 2001
Pragmatech software's products take the pain out of the request for proposal process.