October 2001
Magazine Features
Middleware: Directing Enterprise Traffic
Douglas McWhirter //
02 Oct 2001
In the increasingly busy intersection where business data collides, middleware is the traffic cop that will direct your enterprise data to ROI Avenue.
To Boldly Go Where None Have Gone Before
Kristi Nelson //
02 Oct 2001
Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.
Web Feature: eBusiness Performance Management
Douglas Cogswell //
12 Sep 2001
Making Web-based CRM investments count
Demanding Answers
Jason Compton //
02 Oct 2001
Terminology is like currency--invaluable, but if too much of it is thrown around, it becomes devalued. Is demand chain management simply CRM under a new label, or a truly breakthrough business model?
REAL ROI
Big Sea, Bold Fish
Michelle Maitre //
02 Oct 2001
Boldfish hooks customers by delivering thousands of personalized e-mail messages.