November 2001
Magazine Features
The Quest for Customer Centricity
Ginger Kernachan Cooper //
01 Nov 2001
The steps to achieving customer focus--and increasing retention and satisfaction rates--are not as difficult as you may think.
NFL Tackles Online CRM
Jennifer Perez //
29 Oct 2001
The pro football league uses e-mail marketing to keep fans in the huddle.
On Time, On Target
Jason Compton //
29 Oct 2001
The ability to tailor customer contact and offers in real time is the pinnacle of achievement for personalization. Are the technical hurdles simply too great to overcome?
Present Perfect?
Ginger Kernachan Cooper //
01 Nov 2001
After several holiday online shopping seasons that could only leave the Grinch smiling, e-tailers are finally getting serious about improving customer service.
Reality Check
Enlightenment
Dick Lee //
29 Oct 2001
Fishin' for ideas on a Minnesota lake.
REAL ROI
Striking Gold
Jill Duman //
29 Oct 2001
iMarket's marketplace gold solution delivers an enormous database of potential leads and the prospecting tools to mine them.