August 2000
Magazine Features
The Three Rs Go Virtual
Louise Bullis Yarmoff //
20 Jul 2000
As online training catches on in the CRM world, trainees are taking their seats in front of a computer to learn the basics of relationships, retention and ROI.
Changing Gears
Michelle Maitre //
20 Jul 2000
The drive to increase customer loyalty leads Nissan North America into the heart of CRM.
Giving Voice to Sales and Service
Steve Barth //
20 Jul 2000
Speech recognition technology has many potential applications in sales and marketing--including some you probably haven't thought of.
Making Your Mark in the Information Age
Danna Voth //
20 Jul 2000
Today's brands don't just represent products; they symbolize a company's relationship with its customers.
Summer Business Reads
20 Jul 2000
Get a jump on the hot business ideas by perusing the new titles.
Reality Check
I am looking for an outsourcing partner. Should I consider an offshore option?
Ginger Kernachan Cooper //
19 Jul 2000
Despite some initial misgivings, pundits are becoming more optimistic about the ASP model for CRM applications.
REAL ROI
Gotta Get It Now!
Michelle Maitre //
20 Jul 2000
ShortCycles sales and marketing information exchange helps deliver the right documents right now to help close the deal.
Know It All
Michelle Maitre //
20 Jul 2000
Tacit Knowledge Systems turns e-mail into KnowledgeMail.