April 2001
Magazine Features
Wrestling for Power
Louise Bullis Yarmoff //
19 Mar 2001
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
Customer Service Award: Trip.com
Louise Bullis Yarmoff //
19 Mar 2001
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
Field Sales Automation Award: USAllianz
David Lustig //
20 Mar 2001
Bringing CRM in-house to enhance the competitive edge.
Inside Sales Award: Toyota Australia
Audrey Y. Manring //
19 Mar 2001
An online mapping system gives car dealers a powerful new prospecting tool.
Marketing Award: TowerRecords.com
Kristi Nelson //
20 Mar 2001
A music giant's e-marketing efforts tower with Annuncio Live.
Mobile CRM Takes Off
Lee Sherman //
20 Mar 2001
Once limited to simple contact managers, mobile platforms are growing to support true enterprise applications.
Reality Check
Fruit Logic and the 80 Percent Success Factor
Dick Lee //
20 Mar 2001
The apples in a barrel of mixed fruit are good, therefore the whole barrel is good. Say what?
REAL ROI
CRM and Harmony
Michelle Maitre //
20 Mar 2001
Salespage Technologies' customer relationship management applications bring solutions together.
FAQ PDQ
Michelle Maitre //
20 Mar 2001
Broad Mind expands Q&A horizons.
Training from A to Z
Michelle Maitre //
20 Mar 2001
Ingenium tracks employee training wherever it may be--the computer or the classroom.