January 2000

Magazine Features

Smarketing!

Is CRM technology ready to support the new sales/marketing discipline?

A Marketing Marvel

With Annuncio Live, Lucent Technologies creates a productive "one-to-one" marketing machine.

Death of the Call Center

Although the transition of the traditional call center to an interactive center is still very much in its infancy, few disagree that companies will eventually be forced to make the leap, if only to keep up with their competitors.

Quantum Leap in Quality

Quantum's Snap division makes online marketing work.

The 2nd Annual SMA Customer Interaction Awards

REAL ROI

All Together Now!

Attune imposes order on marketing campaign chaos.

Vantive Advantage

Vantive Sales gives reps the tools they need to close the deal.