July 2015
Magazine Features
Great Customer Experience Starts with the Right Corporate Culture
Maria Minsker //
30 Jun 2015
Engaged employees make for more satisfied customers
The 7 Tenets of Sales Transformation
Oren Smilansky //
30 Jun 2015
Tips for bringing your sales organization to the next level
Conversational Computing Strives to Meet the 'Star Trek' Standard
Leonard Klie //
30 Jun 2015
Speech technology, combined with artificial intelligence, will enable people to interact with machines in a natural way
Front Office
Customer Trust Continues its Slide
David Myron //
30 Jun 2015
To improve customer trust, start with measures to protect it.
Reality Check
Every Journey Starts with a Map
Denis Pombriant //
30 Jun 2015
Modeling the end-to-end process can help avoid dead ends
The Tipping Point
In Relationships We Trust
Woody Driggs, Jeffrey Stier //
30 Jun 2015
Forge a deeper bond with stakeholders
Scouting Report
Make Choice Your Calling Card
Donna Fluss //
30 Jun 2015
Preference management enables your customers to choose how, and when, to interact
Pint of View
Growing a New Market
Marshall Lager //
30 Jun 2015
Business development for a different kind of cloud
Customer Experience
From the CRM Trenches: A 30-Year Perspective
Barton Goldenberg //
30 Jun 2015
Technology has changed everything but this: People are still the name of the game
Voice of the Customer
Survey Says: Less Is More
Patrick Gibbons //
30 Jun 2015
New tools make us less reliant on surveys, but that doesn't mean they have to go away
Insight
Death of a (B2B) Salesman?
30 Jun 2015
Contrary to findings, some contend that reports of salespeople's demise are greatly exaggerated
Global Customer Trust Hits a New Low
30 Jun 2015
Companies must put their trust in customers
Required Reading: To Be Truly Customer-Centric, Companies Must Think Round
30 Jun 2015
Emotional connections are key for building long-term customer relationships
Serial Puts Podcasts on Marketers’ Maps
30 Jun 2015
A historically slow-growing channel, the podcast is now turning heads
With Sponsored Content, Know the Rules of the Road
30 Jun 2015
Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own
REAL ROI
Grotto Pizza Engages Loyal Customers with Paytronix
Maria Minsker //
30 Jun 2015
A new loyalty platform brings in the dough off-season
New IVR Lets Eatery Group Net More Phone Calls—and Business
Leonard Klie //
30 Jun 2015
DialogTech helps Hogsalt capture $75,000 in additional revenue per month
The Buffalo Bills Tackle Fan Engagement with Adobe
30 Jun 2015
Bills Touch, powered by the Adobe Publishing Suite, allows NFL fans to experience the game in a whole new way