August 2012
Magazine Features
The 2012 CRM Elite
the Editors //
01 Aug 2012
The 2012 CRM Influential Leaders
the Editors //
01 Aug 2012
The 2012 CRM Market Leaders
the Editors //
01 Aug 2012
The 2012 CRM Rising Stars
the Editors //
01 Aug 2012
Front Office
Where Are CRM Investments Going?
David Myron //
01 Aug 2012
Reality Check
In Vino Veritas
Ian Jacobs //
01 Aug 2012
Drinking in customer experience.
The Tipping Point
Bringing Science to the Art of Sales
Jan Van der Linden, Naveen Jain //
01 Aug 2012
Seven principles for boosting business through analytics.
Connect
Klout for CRM? Ludicrous!
Esteban Kolsky //
01 Aug 2012
Being popular and being a good customer are not one and the same.
Pint of View
The Anatomy of a Customer Breakup
Marshall Lager //
01 Aug 2012
Nothing lasts forever, not even customer or company loyalties.
Customer Experience
The Guiding Assumption
Lior Arussy //
01 Aug 2012
What do you really think about your customers?
Voice of the Customer
In Search of the Perfect Metric
Patrick Gibbons //
01 Aug 2012
Don't hold out for a magic bullet.
Insight
AT&T Turns to Video to Cut Call Volume
Leonard Klie //
01 Aug 2012
Videos explain bills to customers so call center agents don't have to.
CRM Comes to Campus at a Frantic Pace
Leonard Klie //
01 Aug 2012
Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.
Facebook Sets Its Sights on Advertisers
Judith Aquino //
01 Aug 2012
The world's largest social networking ups the ante on its offerings.
Uncovering the Hidden Wealth of Your Customers
Judith Aquino //
01 Aug 2012
Don't miss these opportunities.
With More Data Comes More Complexity
Kelly Liyakasa //
01 Aug 2012
Companies need to align their metrics with functional issues and corporate goals when deciphering big data.