February 2012

Magazine Features

Baby Boomers: Every Silver Lining Has a Touch of Grey

While the oldest members of this generation are starting to retire, marketers should not panic—many members of this cohort will be working for years to come.

Gen X: Stuck in the Middle

This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.

Gen Y: The Next Generation of Spenders

They're young, educated, and tech-savvy. Here's how to get them to pay attention to you

Front Office

What's Age Got to Do With It?

Reality Check

The Trouble with Traffic

What retailers can learn from baseball.

The Tipping Point

CMOs in a Changing Marketplace

Strategies for success in today's—and tomorrow's—business landscape.

Connect

Lessons from CRM Idol 2011

Takeaways any business can use.

Pint of View

The Keeler Principle

"Hit 'em where they ain't" works great in baseball, not in business.

Customer Experience

Technology Isn't Everything

Increase your ROI with an investment in attitude.

Small Biz Buzz

Connecting with Customers Is Easier than Ever

Rising competition demands a holistic strategy.

Insight

Congress Moves to Cut Off Off-Shoring

Proposed legislation would prevent United States firms that off-shore contact center jobs from receiving government funds.

Consumers Want NFC-Enabled Mobile Wallets

An analyst firm predicts that mobile shopping will create a multibillion-dollar industry for credit card companies, online retailers, and mobile operators.

CRM Is a High-Yield Investment

Business analytics return $10.66 for every dollar spent; CRM systems return $5.60.

Location-Based Services Find Their Place in Mobile Apps

E-commerce apps are a big piece of the development landscape.

Take Your Facebook Page to the Next Level with F-Commerce

It's time to transform those "likes" into sales.

REAL ROI

Getting a Boost in Leads

AG Salesworks helps a software developer uncover more prospects.

IVR Identifies At-Risk Students

Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out.

Wyndham Hotel Group's Targeted Emails Break Records

Marketing team hones in on members through email messages.