September 2010

Magazine Features

Putting the Pieces in All the Right Places

It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?

Got Game?

Marketers turn to in-game advertising for product placements targeting more-engaged consumers.

11 Tips to Conquer Contact Centers

If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.

Hosted Contact Center Implementations

A Guide to Best Practices

The Hospitality Suite

Hotels are finding a home away from home in social media, and boosting the customer experience in the process.

Front Office

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

Reality Check

The Greening of CRM

Sustainability, in all its forms, may be the industry's next big thing.

Customer Centricity

The Growth of Social Media in Customer Service

In a space this new there's nowhere to go but up.

The Tipping Point

Marketing on a Leash

Tight budgets and heightened expectations combine to pose a challenge.

Scouting Report

The Golden Age of WFM

What contact centers must do to manage workforce management.

Pint of View

Can Ya See the Real Me?

Most companies can't—or won't.

Insight

Does Social CRM Need Gartner’s Seal of Approval?

Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.

A Tax on Every Call?

A proposed federal tax on overseas calls has the potential to radically alter the contact center industry.

Required Reading: Marketers, Start Your Engines

Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.

CRM on Twitter: September 2010

REAL ROI

Retired and Retried

A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.

Learning a Valuable Lesson

Becker Professional Education studies RightNow Technologies' sales and marketing tools.

Call Weighting

With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.

Secret of My Success

Tracking Touch-Tone Opportunities

Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.