July/August 2022
Magazine Features
The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2022 CRM Top 100
the Editors //
30 Jun 2022
CRM magazine presents its fourth annual rundown of the leading companies and hottest trends in customer relationship management.
The Top Customer Service Trends for 2022: New Service Channels and Challenges
Phillip Britt //
30 Jun 2022
Investing in digital, social, and virtual will remain a post-COVID priority.
The Top Marketing Trends for 2022: Cookieless Replaces Contactless
Linda Pophal //
30 Jun 2022
Marketing moves to new channels to meet changing demands.
The Top Sales Trends for 2022: A New Normal Emerges Post-Pandemic
Paul Korzeniowski //
30 Jun 2022
Sales needs to focus on digital technology, social media, automation, and training.
Front Office
Challenging Times Lie Ahead; Bold Action Is Required
Leonard Klie //
21 Jul 2022
The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.
Reality Check
Aligning People, Process, and Technology: The Key to a Successful Contact Center
Donna Fluss //
27 Jun 2022
This bit of wisdom never goes out of style, no matter how advanced our tools become.
Customer Experience
Prepare for the Age of the Metaverse Economy
R "Ray" Wang //
30 Jun 2022
A rundown of use cases and the steps to get you started.
Insight
Apple’s Ad Performance Tracking Additions Fall Flat
Leonard Klie //
15 Jul 2022
Ad industry insiders see the moves as providing little value to most.
E-Commerce’s Better-than-Expected Boom
Leonard Klie //
18 Jul 2022
Forrester clocks returns far higher than projected.
Forrester’s 5 Steps to Optimize B2B Ad Budgets
Phillip Britt //
11 Jul 2022
Greater attention needs to be paid to proper audience targeting, says a new report.
Marketing Budgets Beginning to Recover
07 Jul 2022
Gartner sees marketing budgets rise as a percentage of revenue.
Required Reading: Strategies for Navigating the ‘Metail Economy’
Leonard Klie //
30 Jun 2022
Companies need to transform their businesses to thrive in the me-centric revolution.
Staking a Spot in the Metaverse Is for the Risk-Takers
Phillip Britt //
05 Jul 2022
Designing experiences for the metaverse will require bold action, Forrester warns.
REAL ROI
CINC Now Sees the Full Story
Phillip Britt //
30 Jun 2022
The real estate tech provider has gained visibility into its mobile app with FullStory.
Crisp Data Contributes to Sunday Growth
Phillip Britt //
30 Jun 2022
The lawn care company's retail sales are growing like weeds with Crisp's data solution.
The Next Step
Hard to Hire
Garrison Wynn //
30 Jun 2022
How to stop getting ghosted.