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CRM Cover

March 2022

Magazine Features

Can AI Really Be Trusted?

How reliable are the marketing recommendations made by artificial intelligence?

Productivity Tools Advance to Assist Remote Workforces

Contact centers now have a wide assortment of tools to help agents work more efficiently, no matter where they are.

Keys to Keeping the Consumer Connection in a Digital World

Customers have many options today, and keeping them engaged on the right channels might keep them coming back.

Front Office

Connecting in a Post-COVID World Doesn’t Have to Be Complicated

Remote or partially remote workforces are likely to be with us for quite some time.

Reality Check

The Contact Center’s AI Revolution

AI technology is driving a rapid pace of innovation and change in the service sector.

Connect

The Metaverse Won’t Be as Forgiving as Web 2.0

Customer experience leaders need to figure out their place in the metaverse economy.

The Last Line

Your Employee Technology Also Drives Your Customer Experience

Customer service reps deserve tools that help, not impede.

Customer Experience

It’s Time to Focus on the Metaverse

Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.

Insight

Customer Service Leaders Need to Invest in AI

Three areas in particular stand to benefit.

Gartner Urges Supplementing Surveys with Analytics

The primary goal should be to make customer data actionable.

Google Shifts to Topic Modeling

Ads will be based on customers' browsing histories.

Proposed Legislation Targets Data-Driven Advertising

The bill would limit the so-called ‘surveillance advertising' model.

Required Reading: Loving Relationships with Customers Have Great Worth

Customers want to feel worthwhile in their dealings with companies.

Retailer CX Fails to Impress

The customer experience dip follows two years of gains, Forrester says. Plus: Five recommendations for how to fix it.

REAL ROI

AAA Northeast Provides Faster Service with Calabrio

Calabrio interaction analytics yields efficiency gains for local auto club.

Kari Gran Sees the Beauty of StoryTap

The skincare products supplier taps into video to increase customer engagement.

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